

At EGP Strategies, our mission is to help organizations communicate with clarity, purpose, and authenticity. We believe strong communication is more than a business function: it’s a catalyst for trust, alignment, and meaningful impact. Every engagement is rooted in thoughtful strategy, honest collaboration, and a commitment to elevating the stories that matter most.
Clear, intentional messaging is at the heart of every project. We distill complexity into communication that resonates, aligns teams, and moves audiences to action.
We lead with honesty, transparency, and respect. Building trust through thoughtful counsel, reliable partnership, and work that reflects our highest standards is at the heart of who we are.
We craft purposeful stories that elevate voices, strengthen brands, and drive momentum.
Founder & CEO
Account Coordinator
Emily Potts is an experienced public relations professional specializing in strategic communications, with a background spanning both agency work and Fortune 10 corporate environments. She is passionate about helping organizations tell their stories through impactful media placements and internal communications initiatives. She also serves as an Adjunct Professor in Corporate Communication and Public Affairs at SMU, teaching three separate PR courses. A Chicago native and SMU alum, Potts is an active leader in the Dallas community, serving on multiple SMU and nonprofit boards. She lives in Dallas with her husband, three children, and rescue dog.
Gigi Remy is the Account Coordinator at EGP Strategies, where she supports multiple client accounts across diverse industries. Originally from Oregon and now based in Texas, Gigi recently completed her Bachelor of Arts in Public Relations & Strategic Communication at Southern Methodist University. She is actively involved in community initiatives and brings a strong foundation in organization, creativity, and client service to her work.

It's time to tell your story.